New store to strengthen brand presence in UK Bang & Olufsen Unveils New Boutique in Bicester Village

On 14th December, Danish audio brand Bang & Olufsen, announces the opening of its latest store at Bicester Village, the UK’s luxury open-air shopping destination, – joining the collection of over 160 leading global brands. The company aims to make the store a renowned shopping destination for the finest audio products on the market.

The Bang & Olufsen team has worked tirelessly over the recent months to ensure that the store will open with the very latest store concept, whilst adhering to the government guidelines put in place for retail in the wake of the recent COVID-19 lockdown. Upon entering the store, the distinctive interior is synonymous with the brand’s heritage and the aesthetic embodies Bang & Olufsen’s timeless Danish design philosophy – a sanctuary for any shopper.

Bang & Olufsen has been pioneering audio and video innovations since 1925 and has always had a strong presence across the UK. This latest store opening shows yet further commitment to providing customers with the opportunity to see, hear and feel the company’s iconic products.

“We are delighted to share the news of our new store in the year where we celebrate the brand’s 95th anniversary. The UK is one of our six core markets and strategically important for our growth strategy, and opening this new store indicates our ambition to continue to strengthen our presence, also in psychical retail, and further improve the experience for our UK customers,” says Scott Anderson, Director UK & Ireland at Bang & Olufsen.

“We believe in providing interactive and memorable experiences for customers shopping for high-end audio and televisions. To do so effectively, we are committed to delivering these ingredients across both digital and physical environments. Customers are able to research our products on the Bicester Village website, place orders via the virtual shopping service and visit us in-store ” says Anderson.

James Simons, Head of Retail UK & Ireland at Bang & Olufsen adds, “Online has changed the retail landscape no question, but we believe an omnichannel approach is key to delivering the best customer experience. Customers will want to see our distinctive designs, immerse themselves with superior sound performance and feel the rich materials that set our products apart, with expert guidance on hand to help them with their requirements.”

Bang & Olufsen welcomes shoppers to their new store in Bicester Village. The doors will officially open at 09:00 on the 14th December 2020 and customers are invited in on the opening day to explore the new store and collect a complimentary memento.

In the first week of opening, all visitors to the store will be in with a chance to win the award winning Beoplay H9 active noise cancelling headphones. To enter, visitors will simply need to register their interest in receiving news and information about forthcoming product launches and events.