Magnum has teamed up with Deliveroo to help break away from the day and re-discover pleasure with its Double Salted Caramel Tub

27TH NOVEMBER 2020: Magnum, the world’s authority on ice cream and chocolate, is turning the ‘break in case of emergency’ glass box on its head, by inspiring Brighton to break into pleasure. This Monday, the ice cream brand is delivering complimentary breakable boxes to Brightonians featuring a tub of Magnum Double Salted Caramel to encourage people reclaim their sofa as a place for pleasure and indulgence.

With 41% of people reporting they are more likely to work through their breaks working from home* and 51% have reported working outside of their contractual hours since working from home** , Magnum has noticed that British living rooms have fast become the office – as well as the school, the gym and everything in between. As days and nights have blurred into one, the sofa is no longer viewed as just a place to unwind and indulge.

This is why Magnum has once again teamed up with Deliveroo; this time to help Brightonians break away from the day and rediscover pleasurable evenings on the sofa with the Break into Pleasure box, which is designed to be broken into. Simply order your box on Deliveroo, have it delivered to your doorstep sink into the sofa and crack the inner layer of delicate sugar glass with a spoon until it shatters. Beneath the layer of sugar glass lies a decadent tub of Magnum Double Salted Caramel, a velvety ice cream with cracking chocolate shards and a rich salted caramel sauce, encased in a thick Magnum chocolate shell that is, well, also made to be broken.

The Break into Pleasure boxes are available exclusively from The Ice Cream Store at Deliveroo Editions Brighton. At 5pm, the @MagnumUK Twitter will announce their availability.  Consumers can then either follow the prompts on the Magnum tweet to order from Delivero, or go directly to


Twitter: @MagnumUK