Brighton Based Dog Grooming TikTok Sensation Wins Award

‘LoveMud Mobile Dog Grooming’ has been awarded ‘Best Dog Grooming & Pet Care Service – East Sussex’ award by SME News in the 2021 UK Enterprise Awards.

Founded by Caroline in 2012, ‘LoveMud’ has grown from strength to strength, with no plans to slow down. ‘LoveMud’ mobile dog grooming is a fully equipped mobile grooming salon which visits clients in and around Brighton.

Caroline, who is City & Guilds qualified, and with 8 years grooming experience believes the grooming experience should be as stress free and enjoyable for the dog as possible. She doesn’t use restraints (unless required for safety) and uses positive reward-based training techniques throughout the grooming process. She believes it is this approach which has made her business so successful.

Caroline said, “I’m absolutely thrilled to have won this award. I treat every dog as I would my own and I love what I do. I have customers from all over Brighton & Hove, but some even travel over an hour to see me because of the way I work and the relationship I have built with their dogs.”

Caroline has a new and successful TikTok account, where she showcases the unique way she works. Her account has achieved over 60,000 subscribers from all over the world including Australia, Poland, USA and the Philippines, and 6 million video views in just 3 months.

She added: “I started filming live grooming videos in February as I believe the grooming industry should evolve. There’s a need for industry regulation, and I see a gap in the understanding of canine behaviour, for the safety of both the groomer and the dogs, and I feel my videos help to bridge this gap.”


Caroline has big dreams to grow the brand ‘LoveMud’ and has a big personality to support this. You can view the ‘LoveMud’ TikTok channel by searching for ‘lovemuddoglady’.